A rack of wedding gowns hanging in the small business Love Theory Bridal, a wedding dress boutique in Geneva, Illinois

An unforgettable, one-on-one bridal shopping experience + guidance from one of the industry's best

A rack of wedding gowns hanging in the small business Love Theory Bridal, a wedding dress boutique in Geneva, Illinois

Get to know our collection

Our dresses are hand-selected and curated for the modern bride looking for an unforgettable look to pair with an unforgettable day 

“Not only did I find my dream dress, but had the best time doing so.”

Love Theory Bridal #realbride Bride and Groom kissing on beach in romantic strapless lace wedding gown
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DRESSES

Our collection of gowns were curated to showstop & capture all of the romance of your special day

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ACCESSORIES

Shoes, veils, and clutches
are available to complete your look & add that *sparkle*

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GIFTS

Brides & co. love browsing our signature scented candles, wedding-themed mugs, leisure wear and more

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