Love Theory Bridal try-on session, shopping for a wedding dress at a boutique in Geneva, Illinois

ABOUT LOVE THEORY BRIDAL

When it comes to love, we’re believers–and your experience with us is all a part of the magic

Love Theory Bridal Lace wedding dress detail
Nikki Barr, owner and founder of Love Theory Bridal, a wedding dress shop and boutique in Geneva, Illinois

Meet your bridal shopping guide

Owner and bridal shopping companion Nikki Barr has been in the business for years and brings her experience, passion, and attention to detail to make your bridal shopping experience special from start to finish.

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"I had the whole shop to myself and it really felt like an intimate experience."

- JUSTINE P.

Kane County Magazine Finest 2021 Winner Love Theory Bridal Shop
Nikki Barr small business owner and founder of Love Theory Bridal answers Q&A and gives tour of wedding gown boutique

Guided tour +
Q&A

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LEARN MORE

Open by appointment only, each one a private shopping experience.

Small business Love Theory Bridal shop in Geneva, Illinois chalkboard sign that says "I said yes to the dress"